Fight the fade with the anti-oxidant technology in Vitamino A-OX Color Protecting Shampoo. Together the UV filters and anti-oxidant agents protect the colour and keep it radiant for longer. Your colour of choice is allowed to shine more vibrantly. The residue is eliminated, while hair and colour are protected. A shampoo that mildly removes impurities from hair but doesn’t ward off your hair colour. The L’Oreal Professionnel Vitamino Color Shampoo with Incell Hydro-Resist technology double locks the hair colour for a long lasting shine without making the hair texture dry and rough.